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Sizing Up the Competition: How Many Offers Are You Betting Against?

August 01, 2017

Pacific Union’s recent second-quarter real estate reports showed that Bay Area housing markets are sizzling again, and buyers are facing tough competition. Overall in the Bay Area, 6 in 10 homes ...

What Color to Paint Your Home's Exterior? White Is the No. 1 Pick of Buyers

July 31, 2017


Painting a home is the quickest way to change it's appearance. Forty percent of homebuyers say white is the color of choice for a home's exterior, but it's important to choose a hue that you can ...

Create the Perfect Pet-Friendly Home

May 31, 2017

Article by Pacific Union

Pets are not only members of our families, they are in fact the No. 5 reason that drives people to buy homes, according to House Logic. To help keep pets safe and happy ...

Pacific Union CEO Mark A. McLaughlin's Top Four Time-Management Tips

May 22, 2017

Article by Pacific Union

At a recent company meeting, I was asked by our firm’s real estate professionals to offer insight into how I manage my time. While the time-management strategy below has ...

Creating an Older-Adult-Friendly Home

May 02, 2017

Article by Pacific Union

According to the Population Reference Bureau, the number of Americans age 65 and older is projected to more than double by 2060 — from 46 million to more than 98 million....

California Propositions 60 & 90

April 17, 2017

The Obstacle:

Property taxes and home values in San Francisco have risen tremendously over time. Higher property tax burdens make it extremely difficult for long-time homeowners to purchase or ...

How Can I Lower My Property Taxes

March 07, 2017

How Can I Get a Property Tax Break if I Sell My Home?

What are California Propositions 60 & 90?

Property taxes for San Francisco real estate have risen tremendously over time. New higher ...

Buy a Home Before Selling Yours

December 16, 2016

  • Sourcing the Down Payment for the new purchase.

One economic and typically simple option to source the down payment for a new purchase before selling or renting an exiting residence is with a ...

Keep Your Purchase Power

December 16, 2016

Since the recent presidential elections, mortgage rates have already increased by approximately three quarters of one percent on many home loan products. While rates are currently remaining low, ...

Small Downpayments

December 16, 2016

Many home buyers look to leverage their funds and minimize their down payment when buying a home. Most buyers still believe they will be required to pay for an expensive mortgage insurance policy if ...