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Patrick Barber

President of Pacific Union

Patrick V. Barber joined the Pacific Union team in March 2010 after 12 years at Sotheby's International Realty. In 2014, Barber was promoted to president of the company after serving as president of the San Francisco region for four years. He works closely with CEO Mark A. McLaughlin to bring innovative operating practices and market vigor to the company, serves on Pacific Union’s Executive Committee and contributes to the company’s strategic direction, long-term planning, and fiscal decision-making processes. He also sits on the Operating Committee for the company’s insurance joint venture, Pro Insurance.

Barber's focus is on strategic growth and operations, agent development, marketing, and community efforts.His ability to find and nurture agent talent, borne during his tenure as vice president and managing broker for Sotheby’s San Francisco and Wine Country offices, is his trademark. As an agent from 1989 to 1999, Barber ranked in the top one percent internationally for sales production—a rare level of achievement in the profession.

A native San Franciscan, Barber is a past president of the San Francisco Association of Realtors, serves on the executive committee for the California Associate of Realtors, and is Vice President of the local Susan G. Komen affiliate. In addition, he is a founder and past president of San Francisco's Encore and a former associate trustee of the San Francisco Ballet.